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social media employed during the elections December 4, 2012

Filed under: social media use in cameroon — makiekeys @ 8:42 am

The most popular social media platforms were face book which allowed users to send out messages, post pictures and videos and interact with the public.

Twitter which was used to send short and targeted messages  to thousands of followers and to interact with others.

You tube which was used to post videos and flickr  to post campaign pictures.


2011 social media engagement

Filed under: social media use in cameroon — makiekeys @ 8:29 am

The most interesting aspect of the 2011 presidential elections in Cameroon was the way candidates tried to incorporate media into their campaign strategies, even though the internet rate in the country is estimated at a mare 5%.

The target audience were mainly Cameroonians abroad and the international community , and significantly the international media which served as an echo chambers for candidates and offered the kind widespread and free publicity which regular media outlets in Cameroon could not offer.For instance,an interview on BBC, RFI,Aljazeera and others.


Cameroon social media landscape

Filed under: cameroon social media landscape — makiekeys @ 8:18 am


As a young Cameroonian interested in politics,i intend to focus on political PR.I love the politics of my country and intend to contribute a lot in it after my masters studies.

I intended looking at the social media platform in Cameroon in this blog.But my interest for political PR pushed me to look at how political candidates navigated the social media platform during the 2011.What actually got me interested was the fact that everyone  realized the importance of using  social media in their campaigns.

The use of social media for political campaigns received a major boost in 2008,thanks to the Obama presidential campaigns which used social media platforms in a creative way to engage and mobilize voter.Because of this, almost all candidates running for presidential elections or political offices have tried to imitate the Obama social media strategy.



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