Paul Abine Ayah
Paul Ayah did not have a website or a Twitter handle, but his campaign team was very active and present on Cameroonian e-groups and Facebook. In fact, Ayah had two Facebook accounts; a Facebook profile with over 5000 friends and a Facebook page with only 13 fans – a sign that Ayah’s dynamic campaign team had not fully understood how Facebook works – A Facebook profile is a personal account which, by default, is only visible to friends. Facebook pages, on the other hand, are visible to anyone on the Internet by default, and are therefore more appropriate for public figures who want to create a solid and authentic public presence. Although Ayah’s Facebook profile is open to the public, his campaign would have been more online visible if he had used his Facebook page as his primary campaign tool.