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2011 social media engagement December 4, 2012

Filed under: social media use in cameroon — makiekeys @ 8:29 am

The most interesting aspect of the 2011 presidential elections in Cameroon was the way candidates tried to incorporate media into their campaign strategies, even though the internet rate in the country is estimated at a mare 5%.

The target audience were mainly Cameroonians abroad and the international community , and significantly the international media which served as an echo chambers for candidates and offered the kind widespread and free publicity which regular media outlets in Cameroon could not offer.For instance,an interview on BBC, RFI,Aljazeera and others.


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